Equity investment

Equity investment is the buying and holding of shares of stock on a stock
market by individuals and funds in anticipation of income from dividends and
capital gain as the value of the stock rises.

An investor may buy shares, that is ownership equity, of a company or bonds,
that is debt of a company. Diversification both between debt and equity and
between different companies is often recommended as is the practice of
"buying low and selling high," should one be so wise and quick. [1]

To try to predict good stocks to invest in, two main schools of thought
exist: technical analysis and fundamentals analysis. Opponents of the use of
the past records of stocks as a gauge of future performance, as practiced in
technical and fundamental analysis, can also invest via index investing.

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