Personalized marketing

Personalized marketing (also called personalization, and sometimes called
one-to-one marketing) is an extreme form of product differentiation. Whereas
product differentiation tries to differentiate your product from competing
ones, personalization tries to make a unique product offering for each
customer. Personalized marketing is most practical in interactive media such
as the internet. A web site can track your interests and make suggestions
for the future. Many sites help customers make choices by organizing
information and prioritizing it based on the individuals preferences. In
some cases, the product itself can be customized.

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