Portfolio

In finance, a portfolio is a collection of investments held by an
institution or a private individual. In building up an investment portfolio
a financial institution will conduct its own investment analysis, whilst a
private individual may make use of the services of a merchant bank which
offers portfolio management. Holding a portfolio is part of an investment
and risk-limiting strategy called diversification.

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In strategic management and marketing, a portfolio is a collection of
products, services, or brands that are offered for sale by a company. In
building up a product portfolio a company can use various analytical
techniques including B.C.G. Analysis, contribution margin analysis, G.E.
Multi Factoral analysis,and Quality Function Deployment. Typically a company
tries to achieve both diversification and balance in their portfolio of
product offerings.

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In politics, portfolio can refer to the office of the President in a
country.

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